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Marketing Program
MOT oversees and helps coordinate a variety of programs and services including PR, destination development, and digital resource management. Find the complete list of our programs and services below.
Maine Marketing Program
The Maine Office of Tourism manages a plethora of marketing programs through many different tactics and strategies. The below categories outline these programs and provide further details and examples of the work the MOT does across the board. For further marketing questions or inquiries, please reach out to Micki Mullen at [email protected].
Public Relations & Social Media
Paid Media & Advertising
Brand Resources
Travel Trade
Consumer Shows & Activation
DMP Reset and 5-year Strategy for Marketing & Management
The Maine Office of Tourism has developed a state-wide destination management plan. Together with Maine tourism industry stakeholders and residents we have established benchmarks that support destination stewardship, and help balance our industry’s growth with residential quality of life and the inherent qualities that have always drawn people to Maine for vacationing and active, outdoor recreation pursuits.